Because at Mugs, we get to have dance parties in the basement.
And stand on the bar while partially drunk & participating in latte art competitions.
Because people love reading & bicyling there SO MUCH that they combine the 2 on particularly inventive occasions. (Tricycle Zine)
Because its bookstores are way cooler than any other's. Matter Bookstore, for example: not-for-profit & volunteer run & has a book club & is really cute.

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